Cowbell++;

I just came across this great post about creating captivating content. The punchline: It’s not about getting the scoop, it’s about finding the cowbell and amplifying it.

More funny cowbell references:

• Alex Johnson’s version the popular playstation game.
• The wikipedia page on the cowbell sketch
• The Cowbell project
• And… The More Cowbell app for your iPhone (rock on!)

If you’ll excuse me, I’m going to “explore the studio space”. No, really.